Kent County Council (KCC) commissioned 31ten to deliver a behavioural insights project; engaging with residents who are eligible for but don’t access Public Health services including sexual health, healthy lifestyles, NHS health checks and postural stability. The Council wanted to gain a better understanding of the barriers and enablers to access for a range of seldom-heard groups. The scope also included engagement with young people to understand their social media use and how it impacts their wellbeing. This work aimed to support Kent’s Public Health transformation programme and help inform future commissioning activity.
The 31ten team engaged with Public Health Consultants and Commissioning leads and analysed service level and population level data to:
The 31ten team then delivered behavioural insights gathering in Kent communities. Our approach included: