Our team
Andy Pack
Andy has over 20 years knowledge and experience in public sector strategic, procurement and financial advisory services.
He is an expert on the development of innovative models for delivering and funding housing, mixed-use and infrastructure developments; and commercial solutions such as joint ventures and local government companies. In addition, Andy specialises in leading the strategic and financial advice to develop the approach to partnership arrangements and leading the procurement of development and investment partners.
Campbell Walker
Campbell specialises in supporting organisations develop and design strategic transformation and change programmes.
His particular areas of expertise are in strategic transformation using demand management and behaviour change techniques, performance improvement, organisational development and change management, including operating model design and financial management.
Campbell is a leading adviser to Local Government and has led a number of improvement and change programmes across local and central government in the UK, overseas and the private sector.
Chris Shepherd
Chris has worked with a range of organisations on strategic financial and property issues.
His understanding of the interface between the public and private sector has been the key to his value to some of the largest public sector led developments in the UK. He has developed approaches to new forms of delivery and funding vehicles including the formation of arm's length companies and trading vehicles. He has provided advice on business planning, tax efficient company structures, management and governance, and solvency and risk issues.
Chris was a Non-Executive Director at Hounslow Homes and oversaw the Council's new build programme and the introduction of HRA self-finance and sat on the British Property Federations working group as it sought to influence the implementation of Tax Increment Finance in the UK.
Matt Huxley
Matt is an experienced change professional who specialises in translating innovation into commercial value for public sector clients.
He is a digital enthusiast and recently spent a year working for one of the world’s leading AI providers. He has worked across national and local government, health and the voluntary and community sector. He has led both large and small teams to deliver a range of programmes at director level - transforming the full range of local public services including complex areas like Adult Social Care and integration of local services with Health Services.
Matt is known for high energy, enthusiasm and an ability to build relationships in the most complex of environments, overcoming barriers and driving towards innovation and value.
Jenny McArdle
Jenny operates as a strategic advisor at a senior level and has a particular interest in strategic planning, leadership, and organisational development.
She brings excellent consulting, analytical and change management skills as well as a very strong stakeholder management approach. Plus, 20+ years working with the public sector both as a local government officer and a management consultant at a senior executive level.
Laura Bridges
Laura has a comprehensive background in strategic property, housing and regeneration, alongside construction, programme and project management, with extensive experience across both local government and the private sector.
With hands-on experience inside local authorities, alongside a background in public sector consultancy, Laura understands the commercial, political and governance contexts in which councils operate. She supports local authorities in developing robust business cases, strengthening governance and decision-making frameworks, and aligning projects with strategic priorities and financial sustainability objectives. Laura brings a strategic and delivery-focused approach to optimising public assets, unlocking development opportunities, and attracting investment. She works with clients to create viable, investable propositions that balance commercial returns with social value, helping to shape resilient places that support inclusive growth. Her expertise spans asset strategy, housing and regeneration programmes, partnership working and the practical delivery of capital projects, ensuring ambition is translated into achievable and sustainable outcomes.
Nick Walford
Nick specialises in offering strategic development and property advice to a wide range of clients looking to conceptualise and implement regeneration and estate change projects.
His work has primarily focused on formulating and implementing real estate strategies and leading comprehensive design teams through property orientated development management advice. Whether acting as Lead Advisor or Development Manager, he understands the specific requirements and interface between both the public and private sectors. His experience includes development and project management, translating business needs and efficiency analysis into real estate strategies, business case and feasibility option generation and appraisal, viability testing, securing planning permissions, property acquisition and disposal, stakeholder engagement and consultation, project programming and implementing procurement and route to market advice. Nick is a Member of the RICS Commercial Property group.
Rahul Rana
Rahul is an experienced public services professional with a background including service design, change and transformation, and strategy development.
He combines extensive experience of local government with a strong technical skillset developed as a public sector manager and as a management consultant. He has held senior leadership roles at several local authorities and managed teams to deliver service design and transformation programmes. Rahul has a strong understanding of the financial and political context of public services, alongside experience working with clients in local and central government, the voluntary and community sector, higher education, and the police.
Alex Deeming
Alex is an experienced public sector consultant, having worked with local government, public services and central government clients to deliver change and performance improvement.
His background as a consultant includes operating model development, procurement and programme management across a number of disciplines, including IT and digital, health and social care, and finance. Alex also has experience working with the voluntary and community sector within probation and rehabilitative services.
Amar Karia
Amar is an experienced finance professional with extensive experience working within finance teams across local and central government.
His experience spans financial management, systems implementation and financial modelling.
Anna Murphy
Anna is an ambitious consultant with five years’ experience delivering complex projects and contributing to effective public services.
She combines her consultancy background with academic analysis to lead innovative projects across councils, partners and the voluntary and community sector. Prior to 31ten, she worked at London Borough of Tower Hamlets and the Royal Borough of Windsor and Maidenhead.
Bernie Lally
Bernie has 17+ years’ experience across Central and Local Government; specialising in HMT Green Book business cases, strategic, evidence-based, regeneration and asset development driving commercial and social value, and in partnership working to solve problems and maximise benefits.
Bernie’s background includes a breadth of experience across Capital Development, Social Care and Public Health commissioning projects, with a focus on best use of assets, the prevention agenda, across national climate change and decarbonisation projects, and in developing innovative long-term strategic solutions.
Bertie Keep
Bertie supports 31ten's finance, operations and marketing teams whilst studying a Level 4 apprenticeship in Project Management.
At Sixth Form, Bertie studied Politics, Criminology and Business Studies at A-Level, before going travelling for a year around South America and Canada.
Cian Cronin
Cian is an experienced regeneration, planning, development professional with expertise in establishing and delivering programmes to drive regeneration, develop affordable housing and drive efficiency and income from Council assets.
In local government, Cian had corporate level responsibility for the delivery of planning services, major regeneration projects and estates, commercial property investment strategies, and estate regeneration. Cian’s experience in setting up joint ventures and development partnerships will help us navigate the space where the public sector, private sector and local communities combine.
Claire Townrow
Driving significant organisational business change in the public sector is Claire’s passion whilst focussing on all aspects of customer relationship management, performance and service quality improvement.
Claire played a lead role in the creation of one of the UKs largest public sector shared services delivering business support services to a multi-disciplinary customer base, driving through process re-engineering and service integration to deliver simplified, standardised processes across multiple sites and more recently the complete organisation redesign of this provision leading the HR, Finance and Business Change programme teams to deliver a new business model. Claire is insightful, discerning and understands how people and organisations work. She is analytical and financially astute and is a strategic, whole system thinker. Her drive to achieve and her ability to take people with her is fundamental to her approach.
Danielle Kirkwood
Danielle is passionate about improving local government and public service offerings and brings a background in both public sector and international development consulting.
She has experience in programme management, digital transformation and customer experience.
